Project Overview

My Home Pathway is a digital platform designed to help everyday people become mortgage-ready through personalized guidance, education, and trusted financial partnerships.
The project focuses on simplifying the complex home-buying journey and empowering users with clarity, confidence, and step-by-step support all at no cost to the user.

Objective

To design and present a user-centric platform that:

• Simplifies the homeownership journey

• Builds trust through transparency and privacy

• Guides users step-by-step toward mortgage readiness

• Connects users with trusted, non-predatory lenders

• Encourages sign-ups through clear value messaging

Challenges

• Home buying is overwhelming and confusing for first-time buyers

• Users often distrust financial platforms with personal data

• Explaining credit, debt, and mortgage readiness without jargon

• Standing out from lenders and real estate platforms focused only on selling loans

Solution

A clear, educational, and trust-driven website experience that positions My Home Pathway as a partner, not a lender.

The platform emphasizes:

• Personalized financial roadmaps

• Data privacy and zero-cost service

• Simple, step-by-step explanations

• Human-centered language instead of financial jargon

Strong CTAs guide users toward creating a personalized plan rather than pushing loans.