Project Overview

Panier du fermier is a Quebec-based fresh produce delivery platform that connects local farms directly with families and businesses. The goal of this project was to create a clear, trust-driven website experience that highlights affordability, freshness, and convenience while making ordering simple and accessible.

Objective

To design and structure a conversion-focused website that:

• Builds trust with new users

• Clearly explains how the service works

• Highlights cost savings and local impact

• Encourages one-time and repeat orders without requiring a subscription

Challenges

• Communicating freshness and quality in a competitive grocery market

• Building credibility for first-time users

• Explaining logistics (delivery vs pickup) in a simple way

• Encouraging orders without forcing subscriptions

Solution

A clean, user-friendly website experience focused on clarity, trust, and conversion.

The platform emphasizes:

• Transparent pricing

• Simple 3-step ordering flow

• Social proof through reviews and statistics

• Local impact by supporting Quebec farms