Project Overview

ZeroBounce is a leading email validation and deliverability platform trusted by businesses worldwide.
This project focused on designing a custom 404 error page that maintains brand consistency, reduces user frustration, and smoothly redirects visitors back to key areas of the website instead of losing them.

Objective

To create a user-friendly 404 page that:

• Keeps users engaged when a page is not found

• Reinforces ZeroBounce’s brand identity

• Provides clear navigation paths to recover lost traffic

• Maintains trust and professionalism even during errors

Challenges

• Default error pages cause confusion and high bounce rates

• Users often abandon the site after hitting a broken link

• Maintaining brand tone during an error state

• Offering helpful guidance without overwhelming the user

Solution

A branded, conversion-aware 404 error page designed to feel helpful rather than frustrating.

The page:

• Uses friendly, human-centered messaging

• Explains the issue clearly without technical jargon

• Offers direct navigation links to important pages

• Reinforces ZeroBounce’s reliability and support availability